Written by hdiforg
Sunday, 27 April 2014
Goghovit Knits 1 Goghovit Knits 2

Manush officially began working with Homeland Development Initiative Foundation (HDIF) in November 2013. Her company, Goghovit Knits knits one-of-a-kind hats, gloves, sweaters, pillow cases, and other products of the like (upon request).

Manush has been working on her handcrafts from home for years, having learned her talents from her mother and grandmothers. Although Manush had tried to sell her products, she was not initially successful. Having only attended school in the village, she lacked the necessary business savvy to launch a profitable company. That was until Manush became involved in her local Women’s Resource Center. She began volunteering at the Women’s Resource Center (WRC), teaching young women her handicrafts. At the same time, she began taking business strategy classes at the WRC, learning how to write business proposals. Manush took the chance and decided that she would write a proposal for her own handiworks. Having been so pleased with her ideas and her handiwork strategy, the Women’s Resource Center, acting as a mediator and a guiding hand, helped Manush introduce her ideas to HDIF.

Tim Straight, the founder of HDIF, provided the initial steps necessary for her to create a successful business. After the two worked together to develop something of quality, HDIF began advertising and marketing Manush’s products.

Manush, who is currently living with her entire family, including her mother, brother, sister-in-law, and their two children, is the sole earner for the family. With the help of HDIF, Manush is able to support her family members through her own works, thus creating a sustainable business. Depending on the amount of work she has, Manush can spend an upwards of 20 hours a day trying to create quality products for her consumers.  She currently manages and coordinates, on average, 5-6 employees, many of whom she has had to train herself.

Although Manush acknowledges that handicrafts are difficult and time consuming, she is incredibly pleased by the amount of help, including materials, that she has received from HDIF. Currently, her most difficult task is transporting handiworks from the village to Yerevan, a task that she is working endlessly to rectify.

Take a look at videos done by Timothy Straight about Goghovit Knits.



For more information go to Goghovit Knits Facebook page.

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