Tuesday, 15 April 2014
Not So Creepy Critters A couple months ago I was contacted by Karine Grigoryan, president of Agate NGO in Gyumri.  Karine has cerebral palsy, but that isn't holding her back.  Her limitless optimism and energy shined through on her very first message to me on Facebook.  She wanted to work with Homeland Handicrafts, and nothing was going to stop her.  I knew that Karine and I would get along famously because when I asked her to SMS me rather than call me due to a hearing impairment I have, she said that it was no problem as her own impairment prevents her from speaking clearly in the phone. What a perfectly functional match we are! I asked Karine to send me photos of what they make already, a normal first step.  The photos came, and were as expected- products that I have seen many times before, definitely nothing that will be appreciated as new in the market, nothing that I thought I could have an success in marketing.  We needed to come up with something new.